Supporting Project Edward

Across Lancashire this week activity will support a major international road safety campaign.

Project EDWARD lines up a week of action aimed at those who drive for work

·     Week-long line-up of activity and virtual events starts Monday 14 September

·     Full details at and via #ProjectEDWARD on social media

The Project EDWARD road safety initiative takes place across the UK throughout the coming week (Monday 14 to Friday 18 September). The goal is to achieve a week where no one loses their life – or is seriously injured – in an avoidable road collision.

Highlights of the week include:

·     a webinar for older road users at work, hosted by Valerie Singleton OBE

·     a webinar on improving driver behaviour, hosted by DriveTech

·     the formal launch of the all-new Blue Light Aware resource

·     a visit to Operation Tramline with Highways England and Warwickshire Police

Simon Turner, campaign manager at Driving for Better Business, commented: “The odds of winning the National Lottery are one in 45 million, and every week millions of people excitedly think it might be them. The odds of being involved in an injury collision while driving for work are one in 500, yet millions refuse to believe it might be them.

“Government figures show that in 2018 there were approximately 42,000 road deaths and injuries involving someone who was driving for work at the time. However, it is rarely the driver who is the casualty. 82% of those deaths and injuries were other road users, often vulnerable road users such as pedestrians, cyclists and motorcyclists. 

“The Project EDWARD week of action seeks to show that we are all more vulnerable than we think, but that anyone with the right approach, access to good training, a commitment to regular vehicle checks and appropriate employer support can significantly reduce the likelihood of being hurt on the road.

“Our Project Edward Road Trip – largely virtual this year to comply with Covid-19 restrictions – will be stopping at multiple locations each day to share exciting content, knowledge, interviews and stories all linked to keeping those who drive for work safe.

“We will be looking at Safer Drivers, Safer Vehicles, Safer Journeys and Driver Wellbeing as well as how best to manage those who drive for work in order to reduce risk, control costs and improve efficiency.”

Responsibility for Project EDWARD this year is in the hands of Driving for Better Business, a government-backed programme for raising awareness of the benefits that come from effective management of work-related road risk. The initiative is backed by most of the police forces in England and Wales as well as Police Scotland and the Police Service of Northern Ireland (PSNI) with Highways England, the National Police Chiefs Council (NPCC), the National Roads Policing Operations and Intelligence (NRPOI) and the Association for Road Risk Management also actively participating.

Financial support has been provided this year by Westcotec Ltd, GEM Motoring Assist, DriveTech Ltd, Mercedes-Benz and D.tec International.

Full details of events, activity, resources, supporters and sponsors can be found on the Project EDWARD website.

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