Th!nk’s road safety campaign aims to improve road safety for people walking, cycling and horse riding. Encouraging all road users to ‘Travel like you know them’.
By offering a snapshot into the lives of everyday road users, Th!nk wanted to help people see more than vehicles on the road. The campaign aimed to help all road users better understand each other and encourage positive behaviours to help keep everyone safe on the road.
The campaign continues to raise awareness of key changes to the Highway Code guidance including giving way to pedestrians waiting to cross at junctions, cycling in the centre of the lane, passing distances and the Dutch reach.